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gallatin valley maxillofacial & aesthetic surgery center
st. paul's united methodist church
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Notes: Renderings and rough drawings can be difficult to interpret without involving yourself in the visualization process.
When the Bozeman Chamber asked us to build them a model demonstration for a new visitor center that reflected the beauty and feel of the area, we engaged them to tell us what makes this place so special. They talked of wood, stone, water and other natural attributes, but couldn’t really nail down how to take the wonders of Montana and insert it into a design.
So we took to the road. A small group of designers traveled the roads of Montana creating a series of sketches and ideas. Upon our return, we joined the clients at a retreat and talked about what a visitor should expect to see and feel when they entered the new center.
To allow them to visualize more clearly, we removed all of the tables from the room, and set up the chairs to simulate the interior of a car (we even had steering wheels for the drivers). With one Place designer in each car as a guide, we began a mock road trip through the state.
As we all talked about what we saw along the road, they began to realize what attributes they wanted their project to take on. When we reached the “parking lot” of the visitor’s center, we turned off the lights and uncovered the front wall so that they could see the renderings of the center, and turned the lights back on.
Having shared in the experience of what we saw on our road trip in an experiential manner, our clients were thrilled to see a visitor’s center that captured the essence of what they couldn’t initially explain. The renderings made perfect sense.
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